Crowd funding-raising funds for your book part II

Hi,

Hopefully by now you have created your database as best you can, and have reached out to your family and close friends for financial support to get your book project off the ground.

CROWD FUNDING is a great platform to get your message and details of your book out to a much larger pool of people than you might normally reach.  Not to mention that people from all over the world have the chance to learn about your book and become a "backer" and donate to your project. I posted Pug Story on a the crowd funding site:  www.kickstarter.com to kick off my campaign and raise funds.

www.kickstarter.com, and others like it, are a great tool for people like us who want to make, create, or further an existing project.  These crowd funding platforms connect us with generous and philanthropic people who want to support us.

It is not like taking in an equity investor or anything like that. You are not selling a part of your company but rather rewarding your "backer" with something to thank them for their donation.  You set the denominations like $5, $25, $50, $100 and so on.  For example, depending on how much they donated I offered a reward like a signed copy of my book or a rendering of their child or pet from my illustrator, even an in person reading of my book.   Get creative but don't break the bank.  Make sure your cash flow can sustain the rewards...it would be terrible if the donations came in and went right back out, so really think about what you can afford to offer.

Kickstarter is an ALL OR NOTHING type of funding platform so please take the time to go through the kickstarter school to learn about how best to post your project and do's and dont's. Google other crowd funding sites to learn about how their platforms work and what kinds of projects they might seem to hi-light.  I did not hit my goal BUT....I maintained my database of backers, continued to reach out to them and update them and raised over $3,000 by doing that.  My tenacity and conviction to continue the project after not reaching my goal gave people confidence that I would complete the task and make the book, and some people even increased their donation.  Put yourself out there and start letting people know about you and your project.  YOU CAN DO IT!

And don't forget to WRITE, WRITE, WRITE!

JACI

Raising funds for your book part 1

Hi there,

It has been too long since my last post and for that I am sorry.  I have been busy getting my book ready to go to the printer. Even though it has been a crazy time, it has been an awesome and exciting time!  I can't wait for you to know the feeling.  The feeling of seeing all your hard work come to fruition and knowing you are doing what you love.  You can do it!  Ok..back to the topic of beginning your initial fundraising efforts.

Hopefully by now you have a good idea about what kind of book, characters, storyline and product you will be developing, who your target audience and market are, what kind of vendors you will use, and who your team members will be.  In addition to all the work you have done relative to the above tasks as well as write your book, you will have to think about the funds it will take to make your dream a reality.  Some of us may be in a position to self fund a project like this; some of us may not.

There are many accessible ways to gain different kinds of funding for your project but for this entry I would like to focus on creating your database and begin reaching out to your friends and family.  Create groups for the people you know.  It is like thinking about an onion and its many layers.  Your groups of people range from acquaintances to family members.

People that know you well and know your project more intimately (the inner layers) are often more likely to contribute financially to your project in the beginning.  This is a great way to gain momentum in your fundraising efforts and begin to pay for your start up costs like a video, prototype, and maybe even initial payments to your vendors.  This shows people who might not know you or don't know you well (the outer layers) that you have already invested time, money, and hard work to be where you are regarding your book.

The more involved you become in this process the more you will learn about the necessary funds you will need to get your book completed, printed, and into the market place.

Check back soon for Raising funds for your book part 2---"Crowd funding"

And don't forget to WRITE, WRITE, WRITE!

JACI

Picking a printer to self publish your book

 Hello Again!

So, hopefully by now you have had a chance to tackle some of the below tasks as you strive to self publish your very own book.

• Picked a topic/genre
• Zeroed in on, and researched your target market
• Developed your outline and storyline concepts
• Developed your characters
• Found the right illustrator (photographer, designer etc.) "Team members"
• Envisioned how your book will look and feel, and what message it will send

Before we get to picking a printer, I want to say that even if you have done a few of the above things, or a little bit of all of them, it is totally okay!  It is about you being ready, as it does take time, energy, and money to self publish a book.  To be fair, I wanted to write Pug Story almost 13 years ago.  I am finally doing it, and so can you!

Now, back to our topic: Picking the right printer for your book

• Get at least 4 quotes, or more: There are a ton of book printers out there so make sure you shop around to get the best pricing.  It can be helpful to create a spreadsheet of some kind to track and compare quotes including printing costs, shipping etc.
• Find someone local: Try to find a printer within reasonable driving distance.  This will help with 2 major things: 1) No shipping cost to you once the books are made. 2) Tighter quality control and you can see the facility where the books will be printed.
• Be Aware that many printers will only print, or advertise, standard sized books.  Based on your knowledge of your genre and target market etc. you will be able to better know what sizes are selling best, and what you like.  If you do not see the size you want on a website, just ask if they can do it.
• 3 Potential problems with a standard size you didn't choose: 1) It is not the most efficient way to print the book on the press, therefore it is not the most cost effective. 2) It is not a best selling size for your market. 3) The artwork does not fit appropriately, and could therefore be compromised.  Plus...you should like it, it is your book :)
• Speak candidly with said printer about efficiencies, turn times, payment terms, quality control assurances, and check examples or references of books they have previously made.

Here is an example of specs I sent to obtain a quote...this info will be helpful to learn as you get quotes, and also when you talk to your printer:

• Title:     Children's book
• Size:     8.5 x 8.5 (be sure to discuss bleeds with illustrator and printer)
• Pages:   32 (2 black/white and 30 color)
• Cover    Printed, laminated cover over 98 pt boards (hard cover)
• In as :   Trouble-free files
• Paper :  100# gloss text over 98 pt boards (# refers to thickness or stock of paper, matte can be nice depending on type of artwork you will have)
• Inks :     4/0 process
• Finish :  Lay flat gloss film laminate
• Proofs : Color match proof
• Misc.:   Text bleeds OK
• Bind:     Smythe sewn case bind
• FOB:     Printing Plant, TN 
• Quantity: 300,500,1000

I have a lot of tips I would love to share with you all, and hope that you will find the information helpful as you move forward.  So, the next few entries will touch on marketing, details for registering your book, and raising funds for production of your book, if you wish to go that route.  But let's not forget, the ultimate goal is to sell your book, and we will get to that as well!

Don't forget to Write, Write, Write!

JACI

Even Pugs think Mondays are ruff!

Good Morning!

My very first thought this morning while watching my Pug slowly wake up.....Monday mornings can be ruff!

Check back for my next entry as I will offer some tips on finding the right printer for your book.

And don't forget to--Write, Write, Write!

JACI

Finding the right illustrator

Hi!

Even though I have chosen to focus this entry on finding the right illustrator, the following tips and thoughts can be applied to adding almost anyone to your "team".  As your needs grow your team will need to grow.  So, understanding an efficient way in which to augment your team will prove to be useful, and hopefully shorten your learning curve and lead time.

For example, I worked with 3 different illustrators before finding one that was a great fit for my children's book and for me.  I worked with 3 very different types of artists and people.  My first illustrator is a very dear friends of mine and very talented painter specializing in oils.  The thought of us working on a project together showcasing our talents and passions sounded awesome to both of us!  A little bit into the project we realized that her style of painting was not the best fit for the kind of children's book we were trying to make.

The second person with whom I tried to work was recommended by an acquaintance and had published a children's book of his own.  We had, what I thought, was a nice meeting and then two weeks went by and I never heard anything back from him...still haven't :)

I couldn't afford to keep waiting so, I went looking on-line.  I found my third candidate for the illustrator position.  Someone in another state, but a published children's book illustrator and mother.  I thought...this is great.  She checked out, her samples were cute, and she was happy to meet my deadlines and work within my budget.  Sadly, after sending a 50% deposit out of state in the hopes she was everything she promised; I was let down time and time again, with missed deadlines and mediocre work.  I did get most of the deposit back when we parted ways, but fell almost 2 months behind on the book's completion schedule.  Be very sure about anyone to whom you will be sending money!  I got lucky!

I started thinking about all the things I wasn't getting with the people I had chosen or hoped to work with, and based on that I made a list of my needs:

• Someone who specializes in children's books illustrations and has a skill set that would match up with the type of medium and style for which I was looking.  
• A person that is communicative and sensitive to the fact that I am only one person trying to build a business and manage several different things at the same time.  Essentially, someone who would return my calls or emails, and let me know that my business matters to them.
• Someone who is eager to work on a fun project with limited initial capital, but also has something to gain such as: experience, more info for their portfolio, making networking contacts, or reaping other potential intangibles.
• Someone who is local and I could meet, get to know, and sit down with to go over concepts, expectations, revisions etc.  In doing this you will have a chance to read the person you will be so closely working with and to whom you will be writing checks. You will also cut down on repetitive communications and lead time.  Hopefully you find someone who you can sit down with over a cup of coffee and brainstorm about the book or project---don't forget, this is your team, and will ultimately serve as a reflection on you and your book.
• Someone who has strong recommendations from a credible source means you know what you are getting.  Not unlike when we want to find a new doctor, vet or mechanic etc.  It is often times best to work off of a referral.  Or, read a couple on-line reviews and check references to know what to expect. Then you can better decide if that person is a good fit for you.  

I reviewed my list and finally got the idea to contact all the art colleges in the Greater Chicago Area.  I thought, surely a student at one of these schools would be able to meet the above requirements.  Just do a Google search to find schools near you and their contact information.  Go to each school's website and search for a job board on which you can post your project, call the head of the art department, or email them if you like.  I prefer to make contact via phone, the first time especially to: ensure I convey my message and needs properly, quickly get answers to my questions, find out everything I need to know for my post, and learn about any necessary paperwork to complete.

After about two weeks of filling out forms for schools, sifting through resumes, checking references, conducting phone interviews and looking at portfolios, I found the perfect illustrator for me and my book!  She met all of my needs and we were able to agree on expectations such as: payment, time lines, style, and communication type and frequency.  In fact, we had coffee this morning to review the project and brainstorm.  

Think about your needs, and your book's needs.  Seek your team members out according to that.  Make sure you lay all relevant party's expectations on the table at the very beginning to eliminate potential  "surprises" that might arise throughout the duration of the project. Utilize networking platforms, ask around your circle for recommendations, or go-online, but don't forget to follow up with your own research when looking for a team member.  Graduate and post graduate students and programs, communities, social networks, and inner circles can often provide just the team member for whom you are looking!  

Don't forget to--Write! Write! Write!

JACI

My pets hi jacked my sample book!

Hi!

So, my thought for today.....don't leave your sample book, or any part of your book for that matter, alone in the company of a crazy cat and a goofy Pug!

I just came home after meeting with my merchandise contact to find my sample book being held hostage by my pets.  Literally, the book was in the middle of the floor, and it was as if their biggest show down was about to ensue.

In one corner....Oscar the cat Dela Hoya-- In the other corner....Sampson the scrap eating Pug.

Oscar: Hmmmmm, what's this on her desk?  Ahhhh, it looks important.  Wait, this face looks all too familiar.  I must have it!  If I jump on the desk and nudge it off with the side of my face I can ensure it hits the ground, allowing me to make it my newest toy!  Muahh haha Muahh haha!
Sampson: Oh boy (tail curls up), what does Oscar have?  Is it food? Is it a treat?  I'll go over and see!  Dumpt de dumpt.
Oscar: I finally achieve my goal for the morning and here he comes to stifle my plan.  I can't get any alone time in this house!
Sampson: Nope, not food (tail straightens out).  Hey, that toy has my face on it.  Dumpt de dumpt.
Oscar:  This toy represents the fruits of my labor.  Back off funny man!
Sampson:   Funny man? I am funny---funny looking.  You shouldn't take yourself so seriously my dear brother.  That toy looks like me anyway.  It's my turn to play.
Oscar: Bring it on!
Sampson: I'm trying to bring it, I just don't move as quickly as you do.  Dumpt de dumpt.

It was right about then I walked in to find this hilarious situation taking place over the book cover. Maybe it was the picture of Chloey the Pug on the cover that appealed to them, or maybe this is just what happens when we leave the house.  I was able to re-cover the book safely, and now both boys are napping in their respective corners :)

Don't forget to Write, Write, Write!

JACI

Your storyline: See the end from the beginning!

Hello!

So, since an earlier blog I have been asked by friends to elaborate on my ideas about developing your storyline and characters.  I want to dedicate this entry to developing your storyline.  I do apologize if my information was too vague.

Let's re-visit developing your storyline: See the end from the beginning.  In other words, know what the endgame is for your book. You can then essentially "back in" the story as opposed to the reverse; hitting it head-on and running the risk of it being inconsistent upon it's completion.  Kind of like even though a building begins on it's foundation, the architects have completed blueprints long before ground breaks so as not to compromise their endgame.  For me, I decided that I wanted the main character in my first children's book to ultimately adapt to her new surroundings and overcome adversity as a way to help teach children how to achieve the same experience. This set the stage for my storyline, even though I hadn't started writing yet.  I knew where the storyline was headed and where my characters would stand at the end.

Think about your storyline having three major points of contact.  A gripping beginning, a climactic middle, and a satisfying ending that still leaves the reader wanting more. Each third should propel the reader to the next.  Introduce the back story and capture the reader with a gripping beginning upon which you can build. Think again of the building and how each layer must build on the following one until the project is complete.

Your spy novel might begin by introducing the main character who is a robber that pulls off a bank heist. This will help the reader connect to the main character quickly, and give you the gripping beginning you need.  Your climactic middle might include something like; the robber falls for the woman who opened the bank vault, but she never saw his face even though he saw hers.  Since you have previously decided that your storyline ends with a bank robber who gets caught by a spy agency, you now have all three major points of contact.  Bank gets robbed, robber falls in love with teller, robber gets caught.  However, don't forget to write a satisfying ending to your book, and still leave the reader wanting more. Even though the robber is caught, raise a question and leave it on the table.  Was she in on it with him?  Does he find a way to escape jail?  Does he actually work for the spy agency?

Write your storyline according to what is popular and selling, but also to what you would want to take away from the book if you had not written it, but simply read it.  In my book, "Chloey's Big Move", the main character moves to Chicago and deals with all things new, faces adversity, and finds resolution that ends with her thinking only of Bark Park, her new friends, and all of their adventures to come.  This was the method to my madness which I hope will be of some help to you!

And don't forget to Write, Write, Write!

JACI